Off the Air
In an exciting expansion of the Wordstock line-up, we are very pleased to bring two popular CBC broadcasters and dynamic authors to the festival this year. No pre-registration required. Location: Trinity United Church 140 Maple St
Terry O’ReillyTerry began his career as a copywriter for some of Canada’s top creative ad agencies. In 1990, he co-founded audio production company Pirate Radio & Television, with eight recording studios in Toronto and New York City.
Terry has won a few hundred awards around the world for his writing and directing. When he’s not creating advertising, he’s talking about it as host of the award-winning CBC/Sirius radio series, “The Age of Persuasion.” The advertising industry has given Terry three lifetime achievement awards.
The Age of Persuasion: How Marketing Ate Our Culture
Co-authored with Mike Tennant.
The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.
The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.
Brian Goldman, MDDr. Goldman is a veteran ER physician and one of Canada's most trusted medical broadcasters. He has been an award-winning medical reporter for CBC Television's The Health Show as well as The National. He's known across Canada as CBC Radio One's "House Doctor." Brian has a proven knack for making sense of medical baffelgab. On 'White Coat, Black Art', he takes listeners past medical bluff and bluster and shows what really goes on at hospitals and clinics.
The Night Shift: Real Life in the Heart of the ER
Forty percent of Canadians will visit an emergency room sometime this year. The Night Shift is the first book that pulls back the curtain to reveal what really goes on in an ER. Listeners to CBC Radio One’s White Coat, Black Art know about Brian’s trademark honesty. In The Night Shift, Brian continues in that vein talking about the struggle to save lives while battling sleep deprivation, arrogant consultants, and medical errors.
